In synch with Forward Enterprise Group's mission of providing "sincere, practical, reliable, and high-quality service" to our customers, Forward HotelTaipei is the group's newest hotel catered toward business travelers. To separate itself from the rest, the "swallow" is the main concept of Forward Hotel Taipei. The swallow's wings are the key motif of the hotel logo to give guests a more animated and lasting impression, a metaphor of how business travelers can begin their journey with hope. The letter "F" is incorporated in the logo so that our guests can easily associate the group name with the logo and to further differentiate ourselves from other business hotels in the region.
The English trademark is designed with modern lines and proportions. At the same time, it integrates the trajectory of flying in A and O, which implies the meaning of "A-level service, successful achievement". It is hoped that the top-level service of the business hotel can bring customers the best service. Come to success! The color of the logo is specially selected to match with humanistic brown and modern gray. In addition to the calm and pragmatic appeal of a business hotel, it also does not lose the modern sense of contemporary design. By establishing a new visual identity, a new hotel culture with Fuhua at its core is formed.